IDENTITY REFRESH

We preserve what’s working and update what isn’t, so the brand lands with more clarity and confidence.

ROLE
Brand Refresh, Strategy + Identity Design

INDUSTRY
Various

Comparison of two logos for El Guzii, showing an older, detailed logo on the left and a modern, simplified black-and-white version on the right.
Comparison of two logo designs for Longballer Golf, showing the old logo on the left and the new updated logo on the right, both featuring green cursive text.
Comparison of two Mexico national soccer team logos, showing a previous emblem on the left with a condor holding a soccer ball and a simplified modern crest on the right with a stylized eagle and shield design.
Evolution of logo for Home Base Smell Good Co., changing from text-based to a logo with a flame icon and new font.
Comparison of two logos for Rab, a brand associated with mountain people, showing a change in the logo design with a mountain graphic and text.
Comparison of two blue water-themed logos: the left logo has a sun with rays over wavy water, and the right logo has a simplified sun with rays and wavy water.
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