PALETERO

ROLE
Logo Badge Design, Custom Lettering, Brand Application

INDUSTRY
Sports, Events, Culture

Custom sticker pack designed for San Diego FC’s superstar Anders Dreyer.

A colorful collage of stickers including a blue and orange portrait of a man, baseballs, green leaves, the word 'Paterson' in orange and yellow, and various sports-related icons.

A custom sticker pack created for San Diego FC forward Anders Dreyer as part of the club’s Merch of the Match series. The collection brought together soccer, San Diego culture, and the playful personality behind the “Paletero” nickname.

Hand holding a sticker sheet with various stickers including the word 'Championship', a face on a popsicle, palm trees, and animals, with a sports stadium in the background.
Soccer match with players on the field and spectators in the stands, digital advertisements and banners displayed around the stadium.
Large digital screen at Snapdragon Stadium promoting the movie 'Merch of the Match' featuring Omar Garcia and Playmakers, with a special offer for free Palatero sticker sheets at Eighteen Threads. Below, spectators gather at the stadium's seating area and concourse, with signage for Toyota Terrace and Cutwater visible.

The sticker pack was featured as San Diego FC’s Merch of the Match at Snapdragon Stadium and given away to fans with purchases at Eighteen Threads shop. Seeing the artwork take over the stadium screens brought the project from a small collectible into the larger match-day experience.

Stickers on a soccer net featuring cartoon faces, sports-related images, and text related to the game.
A sheet of stickers featuring various colorful illustrated designs, including a ball of yarn with the letters SDFC, a palm tree, a popsicle with the number 10, a person’s face with detailed hair and beard, and a partially visible sign that reads 'Patero'. The sheet includes color swatches and measurements for size adjustment.

The final sticker sheet was prepared as a production-ready system with custom die lines, sizing, color specifications, and high-gloss vinyl finishes. Every element was built to retain its character at sticker scale while remaining bold and recognizable on its own.

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