Logo refresh projects are, by far, my favorite, and this Longballer golf project perfectly illustrates that. Chris approached me, asking for a more graphic touch to his current script logotype design. The original logo was heading in the right dir
The original Longballer logo felt scattered, with an uneven script and a predictable golf flag awkwardly inserted into the wordmark. It lacked cohesion and originality. For the refresh, I focused on unifying the custom script and found the perfect
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We aimed to elevate the brand’s presence with apparel that feels upscaled and refined. The goal was to create pieces that don’t just belong on the course, but could also hold their own in more casual, classy settings. A clean palette, premium plac
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