I work directly with clients on focused identity and design projects, from early concept development through final application. Depending on the scope, I can lead the full creative process or collaborate with an existing team.
Brand Identity
Strategic visual identity systems built to give brands a clear and recognizable presence. Projects can include logos, typography, color, supporting graphics, and guidance for how the identity comes together across different touchpoints.
Logo Design
Distinctive marks and wordmarks designed to be simple, memorable, and flexible. I focus on creating logos that work across a wide range of sizes, formats, and applications while still feeling specific to the brand.
Visual Identity Systems
Expanded systems that move beyond the logo and establish a consistent visual language. This can include typography, color, graphic elements, layouts, iconography, and brand applications that help the identity work as a complete system.
Typography & Custom Lettering
Custom wordmarks, lettering, and typographic treatments created to give a brand or campaign a more ownable voice. This can range from a single custom lockup to a broader typographic direction used across an identity.
Environmental Graphics & Signage
Brand experiences designed for physical spaces, including signage, wayfinding, large-format graphics, murals, window graphics, and other environmental applications. The goal is to extend the identity into the built environment in a way that feels clear, functional, and connected to the space.
Creative Direction
Ongoing creative guidance for brands, campaigns, and design teams. I can help establish the visual direction, develop key concepts, review work as it evolves, and maintain consistency as a project moves into production.