PLAYMAKERS

A custom wordmark for San Diego FC’s creative community initiative.

ROLE
Wordmark Design, Brand System Support

INDUSTRY
Sports, Arts & Culture

A presentation or event on stage showing a large screen with the text "PLAYMAKERS" and the San Diego Football Club logo. Three people are speaking or presenting, with an audience seated in front.

PLAYMAKERS connects San Diego FC with the city’s creative community. The wordmark needed to belong within the club’s identity while giving the initiative a character of its own. Custom letterforms combine the energy of sport with an expressive approach to typography. A forward lean, rounded corners, and extended underline bring momentum to the mark, designed for use across events, digital media, and apparel.

Wordmark.

Icon.

A distinct voice within the San Diego FC identity.

Finding the rhythm through hand-drawn exploration.

Close-up photograph of a black pen, a folded black wallet, and a marker on a white paper with skewed PLAYMAKERS wordmark.
Hands holding printed sheets of paper with logo designs and sketches related to a project named 'PLAYMAKERS'.

Refining every curve, connection, and space.

Outlined view of the word 'PLAYMAKERS' in blue, showing the vector editing points.

A wordmark identity made to fit in.

Playmakers logo with black and white circular design and signage with text in black, red, orange, and blue.
Three people wearing San Diego FC gear, standing outdoors near a stadium with a Playmakers logo in the center. The two on the right are a woman and a man with scarves, the woman in a jacket and the man in a black shirt. The person on the left is a young man wearing a blue hat and sweatshirt, standing with his hands on his hips.
Three people wearing San Diego FC gear, standing outdoors near a stadium with a Playmakers logo in the center. The two on the right are a woman and a man with scarves, the woman in a jacket and the man in a black shirt. The person on the left is a young man wearing a blue hat and sweatshirt, standing with his hands on his hips.
Playmakers logo with stylized text and a colorful streak underneath on a dark background.
A banner promoting the Playmakers program in San Diego, featuring the Playmakers logo, a description of the initiative, and a brief explanation of its goals to support local talent and community engagement.
← VIEW ALL WORK
Next project →