A refined omakase restaurant concept inspired by the spirit and discipline of the samurai. I designed the logo to evoke strength, precision, and heritage. Merging traditional Japanese armor motifs with a bold, modern aesthetic. The mark captures t
This conceptual building elevation for HASEKURA highlights a minimalist storefront rooted in Japanese tradition. One of the key features is the noren, the red curtain hanging at the entrance. Traditionally used in Japanese eateries to signal openn
The packaging design for HASEKURA is a deliberate extension of the restaurant’s identity: clean, bold, and rooted in symbolism. Every touchpoint, from the chopstick sleeve to the takeout container, reinforces the brand’s samurai-inspired narrative
The merch system for HASEKURA extends the brand's visual identity into tactile, wearable pieces designed to feel both iconic and understated. At the heart of it is the custom mon-inspired emblem, which serves as a modern crest. Simple in form but
The HASEKURA brand extends seamlessly into social media, where every story and post becomes an opportunity to communicate craft, culture, and character. The visual language stays consistent—minimal layouts, bold color use, and the signature mon em
Typography plays a key role in the HASEKURA identity, delivering clarity with a confident tone. The brand uses Quatro, a bold and geometric sans-serif designed by Mark Caneso, to communicate with impact and precision across digital, print, and env
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