HASEKURA

Brand identity for a samurai-inspired restaurant.

ROLE
Identity, Signage, Packaging

INDUSTRY
Food & Beverage

Logo of Hasekura restaurant featuring a red stylized samurai helmet with a face, positioned above the bold red text 'HASEKURA' and smaller text 'Omakase Japanese Dining' on a beige background.
Logo of Hasekura restaurant featuring a red stylized samurai helmet with a face, positioned above the bold red text 'HASEKURA' and smaller text 'Omakase Japanese Dining' on a beige background.

A refined omakase restaurant concept inspired by the spirit and discipline of the samurai. The designs evoke strength, precision, and heritage—merging traditional Japanese armor motifs with a bold, modern aesthetic. The mark captures the essence of HASEKURA’s immersive and intentional dining experience. 

Note: This project is currently on hold.

Exterior of a Japanese restaurant named Hasekura with a red noren curtain and illuminated signage, two people walking past at night.

Red, soft gold, and a recurring crest unify the packaging through color and repetition.

A Japanese takeaway meal set on a beige surface, including a black and white bento box with a red and gold band, a pair of black chopsticks with a red paper sleeve, a red paper envelope labeled 'MENU', and a clear glass with gold 'HASEKURA' branding.
HASEKURA logo of a close-up of a gold and black enamel pin featuring a stylized face with a circular eye and a moon-like symbol on a denim jacket pocket.
Back of a person wearing a black T-shirt with gold Japanese characters and an emblem on the upper back, against a red background.
Close-up of an iPhone screen displaying the time 9:41, with a HASEKURA application icon featuring a gold geometric design and the app name below.

Pairing Quatro’s geometric font forms with Japanese characters creates a shared rhythm across bilingual layouts.

Omar Garcia HASEKURA Brand Design OG Design Co.
Omar Garcia HASEKURA Brand Design OG Design Co.
Omar Garcia HASEKURA Brand Design OG Design Co.

The HASEKURA brand extends seamlessly into social media, where every story and post becomes an opportunity to communicate craft, culture, and character. The visual language stays consistent—minimal layouts, bold color use, and the signature mon emblem—while allowing the food and team to take center stage.

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