Inspired by the incredible performances of our Mexican athletes across various sports in 2023, I decided to take a crack at reimagining the emblem of the Mexican National Football Team.

Shirt Available on Cotton Bureau

My design journey kickstarted with Gustavo, one of my inaugural clients. The task at hand was to bring "El Guzii," a vibrant and lively character design to life. By infusing elements of fun and playfulness into the rebranding, I was able to contribute to the channel's phenomenal growth. Today, the channel boasts over 5 million subscribers and the "El Guzii" character still remains a vital part of their branding strategy. The strength of the brand is a testament to the timeless design that still resonates with the audience today.

Gustavo on the left, accompanied by his wife and team.

(Animation Created by Guzii's team)

Logo refresh projects are, by far, my favorite, and this Longballer golf project perfectly illustrates that. Chris approached me, asking for a more graphic touch to his current script logotype design. The original logo was heading in the right direction, but it felt a little forced and not well-integrated. After extensive research, exploration, and tons of sketches, we created a refined script logotype with long, thin lines that mimic the thickness of golf clubs. The descender of the letter "g" is cleverly turned into an almost hidden golf club, seamlessly positioned along the bottom of the word "Longballer." Look closely, or you might miss it...

Additional monogram assets to accompany main brand identity.

Merch on the way!

From time to time, I, as a designer, relish the opportunity to whip up new logo redesign ideas. Rab, a well-known player in the outdoor industry, struck me as one that might find value in a little logo rejuvenation.

Fish Guts is a vibrant Mexican seafood restaurant nestled in the heart of Barrio Logan Heights, San Diego, California. OG Design Co. was in charge of the logo design and I’m proud to say that we helped the restaurant create a unique and memorable logo. The restaurant has become a popular destination for both locals and tourists alike. The menu features a variety of fresh seafood options, as well as traditional Mexican favorites, all expertly prepared by chef Pablo Becker.

An advertisement strategy was implemented through the creation of a series of guerrilla marketing posters.

Exterior sandwich board menu system.

NOW OPEN!

For the project "Bronzeville Estate Jewelry", owner Kelly Bennett was in pursuit of a robust logo design that resonated with the themes of heritage and timelessness. The finalized emblem, a crest-shaped shield featuring a phoenix majestically rising towards a crescent moon, captures this essence perfectly. Textured styling lends the logo a rustic, vintage charm, evoking the richness of timeless heirlooms and antiquities. This logo does more than just represent the brand; it tells a story of rebirth, resilience, and enduring elegance, encapsulating the heart of Bronzeville Estate Jewelry.

Here are some of the the sketches created during the process.

“I’m starting a new business and needed a logo. I met Omar through San Diego Strategic Alliance and liked his style so thought he’d be a good fit. I got so lucky-Omar is so passionate about his work and is crazy talented. He is communicative, kind, and truly listens to what his customers want. He finished my logo in no time and I LOVE it. I recommended him highly!!”

– Kelly Bennet
President - Bronzeville Estate Jewelry

Dishing up a fresh, sizzling brand identity for The Chicken Club - a playful, hypothetical chicken sandwich joint. A side project that really let my creativity fly the coop!

San Diego Girls Lacrosse is a vibrant and inclusive training program for young athletes in grades 3rd-12th, catering to a diverse range of skill levels. When Elise reached out to me, she expressed her desire to breathe new life into her company's identity to create a stronger connection with her players and make a lasting impact. With her passion and vision as a driving force, we embarked on a creative journey to revamp the identity that truly resonates with the spirited community of aspiring lacrosse stars.

“I'm very pleased with the logo that Omar did for my business. I had something in mind, and he worked with me to create something I am absolutely in love with. Omar is responsive, communicates well (this is so important to me), patient, and I could tell he really wanted me to love the final product. I found him through a random search on Google, and I'm SO grateful for that search! 10/10 recommend working with Omar if you're looking for the right logo for your business!”

—Elise Bernier

A few years back, I submitted a logo proposal for the City of Chula Vista. My design aimed to encapsulate the true spirit and essence of this vibrant city. The process was temporarily paused due to the pandemic, but I have confidence that my proposal, a reflection of the city's unique identity, will soon be officially recognized and embraced.

OG Design Co. was commissioned to design a logo for 109 Aero, a burgeoning flight training school dedicated to shaping the future of aviation by nurturing skilled pilots. The goal was to craft a visually appealing, modern, and professional logo that communicates the essence of flying and establishes a distinctive brand identity. With this logo design, 109 Aero showcases its dedication to providing exceptional flight training, creating a strong and lasting impression of trust, safety, and excellence for their aspiring aviators.

“From our first online meeting, Omar made the process of creating a logo for my business straightforward and comfortable. I was impressed by his unique combination of an easy-going attitude and professionalism. He wanted to find out not only what my business did but also my vision for the future. His creativity produced just what I was looking for - a simple and distinctive logo. I love it.”

– Donald Dillman

Nitty and Jay, the dynamic duo behind Home Base Smell Good Co., reached out to me with a burning desire (pun intended) for a logo makeover. As a small two-person team handcrafting candles right here in San Diego, they wanted a timeless monogram logo that would . A few years later their rebranded candles flickered their way into the Museum of Contemporary Art San Diego's gift shop.

“At first he did not show us any designs that looked like our ideas but we loved them too! Like a true designer he saved the best for last, the flame logo with the H and B in it, which is our logo today. He did not make it easy for us to decide still because the other logos were great. Omar has great work ethic, goes above and beyond on his research to accomplish his goal. He made it look so easy, that’s what you get when you find a great graphic designer.”

—Nitty (Co-owner pictured on the left)